MAP Policy
Timeline Longevity, Inc. Minimum Advertised Price (MAP) and Authorized Reseller Policy
Applies To: All authorized healthcare practitioners, clinics, distributors, and resellers of Timeline Longevity, Inc. products (“Products”)
1. Purpose
Timeline Longevity, Inc. has established this Minimum Advertised Price (MAP) and Authorized Reseller Policy to protect the integrity of its healthcare practitioner channel, preserve fair competition, and maintain the premium positioning and scientific credibility of its brand.This policy applies to all Timeline Longevity nutrition supplements and skincare products offered through the healthcare practitioner channel.
2. Scope
This policy governs all online advertising, promotion, and resale activities. It applies to any public-facing communication that references or promotes Timeline Longevity products, including but not limited to:
- Practitioner or clinic websites and e-commerce platforms
- Online marketplaces and retail websites
- Social media, digital advertising, email campaigns, and paid search
3. Minimum Advertised Price (MAP)
- The Minimum Advertised Price (MAP) for all Timeline Longevity products shall be no lower than the current Suggested Retail Price (SRP) published on the official Timeline Practitioner Website (pro.timeline.com).
- The SRP serves as the reference point for MAP compliance and may be updated periodically at Timeline Longevity’s discretion.
- Practitioners and resellers may sell products at any price privately, but may not publicly advertise or display a price below the published SRP online.
- “Advertising” includes any public reference to pricing prior to checkout, including website listings, email promotions, or social media posts.
- Private, password-protected portals or direct patient communications are exempt from this policy.
4. Marketplace and Advertising Restrictions
To preserve the integrity of the Timeline Longevity brand and ensure a consistent experience for patients and consumers, the following activities are strictly prohibited:
4.1 Online Marketplaces
Authorized sellers may not sell, resell, or offer Timeline Longevity products on any third-party marketplace, including but not limited to:
- Amazon, eBay, Walmart.com, Etsy, Alibaba, or any similar platform.
- Any unapproved storefront or intermediary marketplace not directly owned and operated by the authorized practitioner or clinic.
Violation of this clause will result in immediate termination of reseller privileges.
4.2 Digital Advertising and Paid Search
Authorized resellers may not:
- Bid on or purchase Timeline Longevity trademarks, brand names, or product names (including “Timeline,” “Mitopure,” “Urolithin A,” and “Timeline Skin”) as keywords on Google Ads, Bing Ads, Meta Ads, or similar platforms.
- Run digital advertising campaigns that compete with or undercut Timeline Longevity’s own paid marketing efforts.
- Use unauthorized creative assets, brand logos, or trademarked materials in advertising or marketing content.
5. Bundling, Promotions, and Discounts
- Products may not be advertised online in bundles, promotions, or “buy-more-save-more” offers that effectively reduce the advertised value of any individual product below the MAP.
- Public coupon codes, sitewide sales, or loyalty programs that lower the displayed price below MAP are not permitted.
- Private, non-public promotions such as in-clinic discounts, subscription pricing, or patient-specific offers are allowed.
- The use of language such as “Call for Price” or “Login for Professional Pricing” is acceptable in place of a public price.
6. Enforcement
Timeline Longevity, Inc. actively monitors public pricing and advertising practices for compliance. Violations will result in the following actions:
- First Violation: Written notice and requirement to correct within 2 business days.
- Second Violation or Marketplace Violation: Immediate termination of reseller account and loss of authorized status.
Timeline Longevity, Inc. reserves the right to interpret, enforce, and modify this policy at its sole discretion.
7. Policy Administration
This policy is unilateral and non-negotiable, applying equally to all authorized practitioners, clinics, and distributors. No employee, agent, or representative of Timeline Longevity, Inc. has authority to modify or grant exceptions to this policy.
8. Contact
Questions or reports of potential violations may be directed to:
Email: hcp@timeline.com
Subject Line: “MAP Policy Inquiry”